Friday, March 19, 2010
McDonald's Asian American Marketing
Back in 2004, I did the above strip about a web site McDonald's started: www.i-am-asian.com. Doesn't work anymore but they now have another one: www.myinspiration.com. Funny how I still feel the same way as I did back then. On one hand I feel like I should be happy that McDonald's cares enough to have a site dedicated to APAs. They have scholarships, recognize APA Heritage Month and have community involvement initiatives. But then they have stuff like The Asian Phrases Challenge where you can learn how to say "Let's go do some karaoke" and "Check out my new cell phone". Weird. If their serious they'd add McSushi, General Grimace's Chicken and a Hawaiian Spamburger. Actually, no, please don't do that McDonald's.